Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’


Yves Guillemot, the CEO of French gaming big Ubisoft seems to have cooled the rhetoric behind the corporate’s NFT gaming venture Quartz, noting in a latest interview that it was merely in “analysis mode” regarding Web3 tech integrations.

It’s a comparatively completely different take from different Ubisoft execs previously, together with chief monetary officer Frédérick Duguet who in October acknowledged that blockchain integrations will allow customers to personal and earn content material and the agency desires to “be one of many key gamers right here.”

Throughout a Sept. 10 interview with gamesindustry.biz, Guillemot seems to be strolling a few of these feedback again, emphasizing that at this stage, Ubisoft is primarily seeking to uncover how NFTs could be utilized to video games and whether or not they’ll profit players or not.

“We’re very a lot on cloud, on the brand new technology of voxels, and we’re taking a look at all of the Web3 capabilities. We examined a couple of issues just lately which might be giving us extra info on how it may be used and what we must always do within the universe of video video games,” he stated, including that:

“So we’re testing floor with some video games, and we’ll see in the event that they actually reply the gamers’ wants. However we’re nonetheless in analysis mode, I might say.”

Ubisoft introduced its first foray into NFTs in December, after launching a beta model of Ubisoft Quartz, geared toward providing players playable NFTs that might be utilized in video games comparable to Tom Clancy’s Ghost Recon Breakpoint.

The transfer was met with sturdy pushback from some members of the NFT-hating gamer group, with some accusing the agency of “milking” each cent attainable out of its widespread sport franchises by introducing NFTs into the combo.

Nicolas Pouard, the vice chairman at Ubisoft’s Strategic Improvements Lab defended the corporate’s NFT efforts in January, stating: “I believe players do not get what a digital secondary market can convey to them.”

Reflecting on Ubisoft’s NFT rollout, Guillemot says the agency finally didn’t talk the corporate’s strategy to the venture successfully sufficient.

“We in all probability weren’t good at saying we’re researching,” he stated, including that “we must always have stated we had been engaged on it, and when now we have one thing that offers you an actual profit, we’ll convey it to you.”

The Ubisoft CEO was additionally questioned concerning the environmental impacts of blockchain tech, one thing which is usually highlighted by players who typically confuse energy-intensive Proof-of-Work (PoW) chains because the trade commonplace for all initiatives.

Guillemot famous that whereas he’s “very cautious” concerning the environmental impacts of the sector, he’s optimistic that these points might be ironed out over time.

“Like so many issues, at first it is inferior to it might be, however like different new applied sciences they’ll discover the best means.”

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